Optimizing Conversions

Conversion rate optimization, also known as CRO, involves enhancing the number of website visitors who take desired actions, such as filling out a form or making a phone call. Unlike pay-per-click campaigns that focus on increasing website traffic, CRO aims to prompt action once visitors are on the site. It complements search engine optimization efforts by providing a deeper understanding of the audience, improving website experience, and ultimately driving more customers/clients as the business expands. In essence, CRO leads to a more favorable return on investment over time.